Strategic Consultancy
It is common that entrepreneurs develop the brand strategy themselves, arguing that they are the only ones who know their business.
However, as with psychotherapy, dentistry, and marriage counseling, the internal approach may not work as well as it should. .
1. Growth Assessment
You will get a tailor-made strategy, designed aiming to rank in search engines and converts visitors into customers.
You will receive a content calendar according to your strategy. We set a deadline for writing and delivering the content to your team for review.
2. Market Prospects and Target
Every marketing decision is made based on assumptions about your target and the market. That’s why, before we develop the strategy, we like to test those assumptions.
Then we act on all that information before they do. We offer a variety of techniques and timely information to put into practice in your environment.
3. Brand Development Strategy
How does a brand become unique and how can this be continuous over time? The risk with most branding strategies is that they can get so caught up in theories, models, and fancy words that they offer little practical advice. We take a more practical approach.
Our brand development process works from the commercial objectives, which allows us to identify and quantify new opportunities for growth. We then define the most competitive segments, category, value proposition, position, and profile to achieve those goals.
4. Digital Strategy
The digital strategy identifies new opportunities for online growth and demonstrates how to gain greater awareness, engagement and interaction from online activities.
We work from the client’s brand strategy and existing online assets to define the optimal digital footprint for the company. This includes clear goals and KPIs for all digital assets and activities.
5. SEO Strategy
By doing a research, trend analysis and competitive profiling, we determine the ideal keywords for your business to rank high in search engines.
After all this, we design a Strategy through SEO tactics both on and off page to start building rank and attracting more prospects.
6. Content Marketing Strategy
If a brand has online presence, it is already participating in the content marketing. A solid strategy will ensure that your own presence attracts the right audience and conveys the right brand message.
Our content strategists work closely with our SEO and Target Insight teams to attract the best customers before competitors even have a chance to introduce themselves.
7. Social Media Strategy
Nowadays, a brand is defined, in large part, by how it behaves online. A social media strategy ensures that the behavior sends a clear and consistent message and is aligned with the brand. We divide the strategies into reactive and proactive:
The reactive strategy defines how the brand responds to potential customers, competitors and world events. The proactive strategy defines how the brand targets, locates and reaches out to initiate relationships.
Your strategy begins here.
Our brand strategists provide experience, distance and the necessary perspective that cannot be obtained from within the organization itself.
It is that combination of factors that can break the inertia and take your brand to the next level. Everything is seen more clearly from the outside.
Do you have any question? We will be glad to answer it.
