We will provide you with all the detailed information of what is said, also taking into account the tone used and the feelings that the publications arouse. All this will allow you to know if what they say has a positive or negative impact on you. This will prevent your organization from possible crises that it may face in the future and will be the ideal meter to know the reputation of your brand in society.
In addition, it also helps you to know your position against your competitors because you will be able to know if you are the first in your sector in terms of media coverage. This analysis and its results will also allow you to take the necessary actions to become the first in your market.