People
The project will be led by a multidisciplinary team consisting of a senior marketing strategist, digital marketing analyst, researcher, project leader and coordinator.
This team is complemented by specialists in:
Strategic Planning
Our Strategic Planning service is designed to help your company achieve rapid business growth, typically within a three-year period.
Phases and processes
This project is made up of 4 phases. The goal is to achieve ambitious medium-term growth targets in the most profitable way possible.
Selection and growth evaluation
We start with a screening to identify critical areas where we can increase performance. Our growth assessment defines the market opportunities and threats, as well as the strengths and weaknesses of your business.
This is presented in a workshop where the following topics are discussed and finalized:
- 6-month plan
- Market analysis
- Gap analysis and SWOT
- Evaluation and comparative recommendation of online marketing
- Marketing mix analysis and recommendation
- Brand strategy evaluation
Growth strategy
During Phase II, our research and strategy work from the previous phase is based on defining concrete growth objectives for the business. We then map those goals into a timeline with milestones and metrics to measure progress.
The results are presented in a workshop where the following deliverables are discussed and refined:
- Three-year roadmap and milestones
- 12 month marketing plan
- Digital strategy
- Website Proposal
- SEO Strategy
- Search plan and social advertising
- Metrics and reporting plan
- Implementation Action Plan
Implementation
Phase III is where we start building. This generally means that we will update your brand’s web presence. The goal is to create a unified digital presence where each asset works along the same lines and leverages strengths to achieve brand growth goals.
This generally takes around 12 weeks, depending on the extent of the work required:
- New website / webshop
- Marketing automation
- Social network profiles
- Content marketing strategy
- Online network strategy (social networks)
- Digital asset plans and action plan
- Content creation
Value creation
Una buena estrategia y presencia digital es solo la mitad de la batalla. Los resultados vienen dados de cómo los activos online se administran día a día y se integran con las actividades offline. Durante la Fase IV, OPEN DIGITAL proporciona la gestión de la marca para comenzar a hacer crecer tu negocio.
- Competitive Intelligence
- Buyer / Market Outlook
- Brand Storytelling
- Content marketing programs
- Event Strategy and Networking
- E-commerce management
- Search and social advertising
- Social media programs
- SEO Management
Start today and see results in just 6 weeks
Start today and see resultts in just 6 weeks
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